The MVP quarterback is partnering with Cash App to facilitate the crypto payment.
“I’m excited about the future of cryptocurrency, and am a big believer in Bitcoin,” Rodgers said in a release from Square, the parent company of Cash App.
Cash App is an app-based money transfer service that allows people to send and receive money. People can also buy and sell stock shares, as well as Bitcoin, using the app. Pro football athletes are starting to invest in Bitcoin. Earlier this year, Kansas City tight end Sean Culkin became the first NFL player to convert his entire salary in Bitcoin.
In the video posted to Rodgers’ official social media accounts Monday afternoon, the star quarterback is wearing a Halloween costume. Rodgers dressed as action movie protagonist John Wick. The video starts with Rodgers taking a drink, then looking at the camera to say, “Bitcoin to the moon,” before going over the details of his partnership and the sweepstakes.
The week-long $1 million Bitcoin social giveaway campaign began at 1 p.m. PT on Monday and runs through Nov. 8.